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Bally eTICKET™ Cashless Solution for International Markets Wins Top Award in 2007 International Gaming Products Awards

Category:

Tuesday, January 29, 2008 6:00 am PST

Dateline:

LAS VEGAS

Public Company Information:

NYSE:
BYI
"…a requirement for new casinos looking to minimize costs and maximize revenues"

LAS VEGAS--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines and casino management software for the global gaming industry, announced today that its eTICKET cashless system for international markets was recognized for technological innovation, winning the top award in International Gaming & Wagering Business magazine’s (IGWB) International Gaming Products 2007 awards.

Bally’s Vice President of International, John Connelly, accepted the award at a special ceremony during the 2008 International Casino Exhibition (ICE) gaming trade show last week in London. “Winning this prestigious award is further confirmation of Bally’s commitment to providing products specifically for the global market,” Connelly said.

IGWB’s distinguished panel of judges representing a cross-section of the industry singled out Bally’s eTICKET cashless product as “…a requirement for new casinos looking to minimize costs and maximize revenues” and a “great product that optimizes the use of tickets.”

“The Bally eTICKET is an important facet of our casino management system solutions because it allows international casinos to create a cashless environment across all manufacturers’ games quickly, and provides increased operating efficiency, productivity, and most of all, profitability,” said Marco Herrera, Vice President and Managing Director of Bally’s MCC systems division based in Nice, France.

Already in use on more than 220,000 gaming machines in more than 190 gaming locations worldwide, Bally’s eTICKET cashless solution provides a simpler and quicker way for players to move from machine to machine – regardless of manufacturer – by using a secure, bar-coded cashout ticket printed right at the gaming device. Players can then conveniently take their eTICKET to another slot machine or cash it out at the cashier cage or change booth, virtually eliminating coin-based cash transactions.

Also recognized as innovators in the International Gaming Products 2007 awards were Bally’s Golden Monkey™ video slot, with its unique, “Step And Win™” progressive bonus feature, and Bally’s MCC Open Casino Manager™, a robust, back-end total casino management solution for international casino operators.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

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