LAS VEGAS--(BUSINESS WIRE)--Bally
Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
applications, and networked and server-based systems for the global
gaming industry, today announced that Bally products earned three of the
four most prestigious awards in the annual “Top 20 Most Innovative
Products Awards” competition sponsored by Casino Journal magazine.
Mobile Platform won the Platinum award, and SKEE-BALL®
video slots tied with another company to win the Gold award. SKEE-BALL®
also received the prestigious Attendees’ Choice award which is
determined by attendees at the annual Gaming Technology Summit, held
last week at Green Valley Ranch Resort & Casino in Henderson, Nev.
“We are extremely proud to have our products receive this recognition,”
said Bally Technologies’ Senior Vice President of Technology Bryan
Kelly. “We have received more than 50 awards for product innovation over
the past four years. It speaks volumes about the customer-focused work
we do every day and the culture of innovation at Bally Technologies.”
Bally Mobile Platform enables casinos to create custom concierge and
employee applications and mobile websites running across all devices
from one central content manager, allowing casino personnel to create
special content and offers and immediately distribute them to targeted
customers and potential customers. Operators may alert players 24 hours
a day, seven days a week about special offers, even if they are just
driving by the property. Casinos can target content in countless ways –
from age to player’s card level, from the month of customers’ birthdays
to how far they are from the property.
With this cloud-based solution, operators input the information directly
into the content-management system, and Bally’s Mobile Platform
translates the information to an iPhone® app, a native Android® app, a
native BlackBerry® app, an iPad® app, and even a mobile website that
works across hundreds of devices. From there, operators can track how
the patrons who receive the information behave, seeing if they react to
SKEE-BALL® brings the arcade favorite SKEE-BALL® game to casinos on
Bally’s Pro V32 cabinet. The game includes an interactive bonus feature
in which players touch and slide the touch-screen to “roll” the
SKEE-BALL®, winning “tickets” that enable them to “Pick a Prize” on the
game that reveals credit awards.
Last March, the Bally Mobile Platform and SKEE-BALL® were two of the
five Bally products that earned Slot Floor Technology Awards. The Bally
Mobile Platform also received second place for Best Customer-Service
Technology in the 2011 Gaming & Technology Awards given at last
October’s Global Gaming Expo (G2E) in Las Vegas.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming
devices, systems and technology solutions worldwide. Bally’s product
line includes reel-spinning slot machines, video slots, wide-area
progressives, interactive and mobile applications, and Class II,
lottery, and central-determination games and platforms. Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook,
This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
©2012 Skee Ball, Inc. & ® All Rights Reserved. Used Under Authorization.
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