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Bally Technologies Acquires Mobile Gaming Platform and Applications Provider MacroView Labs

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Wednesday, July 20, 2011 6:02 am PDT

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LAS VEGAS
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NYSE:
BYI
"This acquisition of the leading provider of mobile solutions for casinos will help us more rapidly bring new mobile solutions to market and give us a powerful, cloud-based platform for rapidly deploying these apps to our customers and their patrons and integrating into our own systems solutions."

LAS VEGAS--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI), a leader in gaming-industry technology, today announced that it has acquired privately held MacroView Labs, a leader in mobile-application development and mobile platforms for the casino gaming industry. Terms of the agreement are not disclosed.

This transaction bolsters Bally’s position as the leading supplier of games and systems solutions to the global gaming industry. Bally will now have full control over the development of new mobile-gaming marketing, customer service, and play-for-fun technologies for the Company’s casino customers.

The acquired assets will also enable the Company to accelerate its growing mobile applications business by providing an infrastructure for rapid deployment across multiple smart-phone operating systems. MacroView Labs’ market-leading, cloud-based platform will be integrated with Bally’s slot-management systems, casino-management systems, and Elite Bonusing Suite™ to enable Bally to offer even more powerful solutions for casinos to interact with patrons on and off the casino property, 24 hours a day.

MacroView Labs, based in San Francisco, Calif., is the leading provider of mobile applications and mobile websites to the casino industry, with a customer base of more than 20 casinos, including some of the world’s largest gaming operators, and more than 1 million users of their provided applications.

MacroView develops smart-phone and web-based mobile apps for the hospitality, retail, and gaming industries – everything from concierge services to GPS-fueled social networking integrated with Facebook and Twitter. They also help casinos manage their mobile content, launch mobile campaigns, and interpret user data.

With the acquisition, Bally also gains a team of employees with significant mobile expertise and a proven history of providing cutting-edge mobile solutions to casinos.

“People and businesses are increasingly using mobile devices for entertainment, self-service transactions, and to more efficiently manage and receive information – they are always connected, and the casino gaming industry is no exception,” said John Connelly, Vice President of Business Development for Bally Technologies. “This acquisition of the leading provider of mobile solutions for casinos will help us more rapidly bring new mobile solutions to market and give us a powerful, cloud-based platform for rapidly deploying these apps to our customers and their patrons and integrating into our own systems solutions.”

MacroView Labs Chief Executive Officer Aron Ezra said, “We are excited to become a part of Bally Technologies and join a company with nearly 80 years of experience in delivering innovation to the gaming industry. Bally’s strong relationships and reputation with casinos across the globe, combined with our expertise in the mobile space and established casino partnerships, is a compelling combination.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

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John Connelly, Vice President of Business Development: Bally Technologies, Inc. (Photo: Business Wire)
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Contact:

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com

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