LAS VEGAS--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI), a leader in gaming-industry
technology, today announced that it has acquired privately held MacroView
Labs, a leader in mobile-application development and mobile
platforms for the casino gaming industry. Terms of the agreement are not
This transaction bolsters Bally’s position as the leading supplier of
games and systems solutions to the global gaming industry. Bally will
now have full control over the development of new mobile-gaming
marketing, customer service, and play-for-fun technologies for the
Company’s casino customers.
The acquired assets will also enable the Company to accelerate its
growing mobile applications business by providing an infrastructure for
rapid deployment across multiple smart-phone operating systems.
MacroView Labs’ market-leading, cloud-based platform will be integrated
with Bally’s slot-management
systems, and Elite
Bonusing Suite™ to enable Bally to offer even more powerful
solutions for casinos to interact with patrons on and off the casino
property, 24 hours a day.
MacroView Labs, based in San Francisco, Calif., is the leading provider
of mobile applications and mobile websites to the casino industry, with
a customer base of more than 20 casinos, including some of the world’s
largest gaming operators, and more than 1 million users of their
MacroView develops smart-phone and web-based mobile apps for the
hospitality, retail, and gaming industries – everything from concierge
services to GPS-fueled social networking integrated with Facebook and
Twitter. They also help casinos manage their mobile content, launch
mobile campaigns, and interpret user data.
With the acquisition, Bally also gains a team of employees with
significant mobile expertise and a proven history of providing
cutting-edge mobile solutions to casinos.
“People and businesses are increasingly using mobile devices for
entertainment, self-service transactions, and to more efficiently manage
and receive information – they are always connected, and the casino
gaming industry is no exception,” said John Connelly, Vice President of
Business Development for Bally Technologies. “This acquisition of the
leading provider of mobile solutions for casinos will help us more
rapidly bring new mobile solutions to market and give us a powerful,
cloud-based platform for rapidly deploying these apps to our customers
and their patrons and integrating into our own systems solutions.”
MacroView Labs Chief Executive Officer Aron Ezra said, “We are excited
to become a part of Bally Technologies and join a company with nearly 80
years of experience in delivering innovation to the gaming industry.
Bally’s strong relationships and reputation with casinos across the
globe, combined with our expertise in the mobile space and established
casino partnerships, is a compelling combination.”
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally’s product line
includes reel-spinning slot machines, video slots, wide-area
progressives, and Class II, lottery and central determination games and
platforms. As the world’s No. 1 gaming systems company, Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Director of Corporate Communications, at
702-584-7742, or visit http://www.ballytech.com.
This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
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