LAS VEGAS--(BUSINESS WIRE)--Bally
Technologies, Inc. (NYSE:BYI), a leader in slots, video machines,
applications, and networked and server-based systems for the global
gaming industry, today announced that its first iGaming platform is now
live and powering a free-play poker website in partnership with Golden
Nugget casinos in Las Vegas and Atlantic City, N.J.
The website, which can be accessed by visiting goldennuggetpoker.com,
is one of the first free-play poker sites in the United States driven by
a licensed gaming manufacturer.
“This is a very monumental time for the Golden Nugget as we launch a
play-for-free site and introduce our loyal patrons to a new way to enjoy
gaming entertainment when they can’t be on property,” said Golden Nugget
Chairman and Owner Tilman J. Fertitta. “We believe that online gaming is
inevitable in the United States, and that our free-play site will enable
the Golden Nugget to be well positioned to compete when U.S. laws allow
for online gaming.”
“We’re thrilled to partner with the Golden Nugget as they leverage their
free-play site to attract new players and drive existing players back to
their land-based casinos,” said Richard Haddrill, Bally Technologies’
Chief Executive Officer. “This partnership will demonstrate the
advantages of having an open iGaming platform, which allows for
The progression of Bally’s iGaming platform in the coming months will
enable the Golden Nugget to have an integrated solution within their
Bally mobile, online, and traditional system offerings. A “single view
of the player” will be realized as Golden Nugget patrons utilize various
gaming devices across multiple distribution channels.
Nevada and New Jersey are two of the leading jurisdictions exploring
legalized online gaming. Bally Technologies’ proprietary iGaming
platform is able to provide free play across the globe – and it will
also provide online gaming where legal.
Bally Technologies’ iGaming platform offers casino operators a number of
benefits. The platform is open, which enables operators to choose from
best-of-breed content from a multitude of providers. The Company’s
iGaming platform is also designed for mobile integration and is ready to
accommodate online wagering beyond poker, such as casino table games,
video slots, and sports betting.
“The integration to Bally’s CMP™
player-tracking system and Elite
Bonusing Suite™ will enable casino operators to track and bonus
players seamlessly through the traditional and virtual casino
environments,” said John Connelly, Vice President of Business
Development at Bally Technologies. “We are licensed as a gaming
manufacturer in hundreds of jurisdictions around the world and will work
with casinos to provide one view of their patrons across online, mobile,
and traditional platforms.”
Bally Technologies received the first online gaming license in the
United States last week when the Nevada Gaming Commission awarded Bally
an interactive gaming supplier license.
About Golden Nugget
Mr. Fertitta, through various wholly-owned affiliates, operates three
(3) Golden Nugget Hotels and Casinos which are located in Las Vegas and
Laughlin, Nevada and Atlantic City, New Jersey.
Las Vegas - Winner of the AAA Four Diamond Award consecutively since
1977, the Golden Nugget Las Vegas is the most luxurious resort on the
Fremont Street Experience, and consistently receives critical acclaim
for exceeding customer expectations. The Golden Nugget Las Vegas now
offers more than 2,400 deluxe guestrooms and suites; a high-energy
casino featuring the most popular slot and video poker machines, table
games, race and sports book, and poker room; nightly entertainment with
master impressionist and comedian Gordie Brown; world-class restaurants
such as Grotto Italian Ristorante and Vic & Anthony's Steakhouse; a
luxury spa and salon; and The Tank (rated one of the world’s top ten
pools), a year-round outdoor swimming pool complete with a
200,000-gallon, live shark aquarium and the new H20 poolside lounge.
Atlantic City - The Golden Nugget Atlantic City, located on Frank S.
Farley Marina, is a premier resort destination, offering guests more
than 700 newly remodeled rooms and suites. The entire property has
recently been renovated to take on a fresh, modern look which includes a
high-energy casino featuring the most popular slot and video poker
machines, table games, a poker room, new bars and lounges, stylish
retail offerings, as well as Landry’s signature world-class restaurants
such as Chart House, Vic & Anthony’s Steakhouse and Grotto Ristorante. A
new world class luxury spa and salon and H20 poolside lounge have been
added as well. The Golden Nugget has first-class accommodations,
exquisite dining options and fun-filled entertainment venues unlike
anything else available in Atlantic City.
Laughlin – An oasis in the desert, the Golden Nugget Laughlin is a
hotel-casino located on the banks of the Colorado River, near the
Arizona and California borders, in Laughlin, Nevada. The whimsical,
tropical-themed resort features top-notch restaurants, comfortable guest
rooms and some of the hottest gaming action in Laughlin – all accented
with personalized service and hospitality that have earned the hotel and
casino many accolades. Guests can bask in a tropical paradise where the
intimacy and serenity of the Colorado River region meets the high-energy
gaming action of Nevada. The casino features slot and video poker
machines, including progressive-play machines; table games, and a
complete race and sports book, which is linked to the Golden Nugget Las
Vegas for the most up-to-the-minute betting lines. In addition to gaming
guests can whet their palate at several signature dining concepts
featuring Harlow’s, Joe's Crab Shack and Saltgrass Steak House before
partaking in the energy of the nightclub/lounge.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming
devices, systems and technology solutions worldwide. Bally’s product
line includes reel-spinning slot machines, video slots, wide-area
progressives, interactive and mobile applications, and Class II,
lottery, and central-determination games and platforms. Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook,
This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
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