LAS VEGAS--(BUSINESS WIRE)--Bally
Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
casino management, interactive applications, and networked and
server-based systems for the global gaming industry, today announced it
has signed an agreement to offer online casino table-game content from SHFL
entertainment (NASDAQ Global Select Market: SHFL) (“SHFL”).
SHFL’s best-in-class online casino table-game content will become
available to Bally’s iGaming
Platform customers, allowing them to deliver top offerings in online
casino table games to their players.
“We are pleased to have entered into this agreement with SHFL,” said
Bally Technologies’ Vice President of Business Development John
Connelly. “One of Bally’s commitments to our interactive customers is to
provide them with best-in-class content from the leading licensed
suppliers from around the world. Operators will have the ability to
choose from an array of world-class content, enabling them to maximize
their revenue and competitive advantage. The products we can now offer
from SHFL further our ability to fulfill this commitment.”
Bally’s open iGaming Platform enables casinos to deliver play-for-free
and wager-based poker, table games, video slots, sports betting, and
social connection and choose from best-of-breed content and a library of
interactive games based on proven casino-gaming content and popular play
mechanics.
Bally is providing its iGaming platform for the Golden Nugget casinos in
Las Vegas and Atlantic City, N.J., which can be found at goldennuggetpoker.com,
and the Company recently announced an agreement to provide its iGaming
platform for Mohegan Sun’s casinos in Connecticut and Pennsylvania and
American Casino & Entertainment Properties’ Stratosphere Casino, Hotel &
Tower, Aquarius Resort and Casino, and two Arizona Charlie’s casinos.
Bally integrates its cross-platform business-to-business iGaming
solution with core casino patron, slot-management, and
business-intelligence systems. This “single view of the player” provides
operators with enterprise-wide analytics and the ability to conduct
multi-channel promotions and bonusing to patrons on the casino floor, at
home, or on the move.
“This agreement with Bally and their B2B focus in the online interactive
market fully aligns with our strategy to leverage our renowned
proprietary table games brands online,” said Louis Castle, SHFL
entertainment’s Chief Strategy Officer. “Our online content is comprised
of the same offerings that have proven to be so successful in land-based
casinos, including Three Card Poker, Casino War, Let It Ride,
Ultimate Texas Hold’em, our popular side bets, and our progressives,
to name a few.”
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming
devices, systems and technology solutions worldwide. Bally’s product
line includes reel-spinning slot machines, video slots, wide-area
progressives, interactive and mobile applications, and Class II,
lottery, and central-determination games and platforms. Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook,
Twitter,
YouTube
and LinkedIn.
This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
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