LAS VEGAS--(BUSINESS WIRE)--With the upcoming unveiling of the HISTORY® Pawn Stars branded
video slot game by Bally
Technologies, Inc. (NYSE: BYI) in conjunction with G2 Game Design,
fans on casino gaming floors will have the opportunity to negotiate and
share laughs with their favorite characters from HISTORY’s smash hit
Recognized around the world, HISTORY’s Pawn
Stars, Rick Harrison, Corey Harrison, the Old Man, and Chumlee
appear in this bonus-rich new game, featured on the ALPHA 2™ Pro Series™
Wheel cabinet. Bally will introduce the game for the first time at the Global
Gaming Expo in Las Vegas October 2-4, and the game will start
selling in North America in early 2013.
“The biggest names in the pawn business are here to play,” said Jean
Venneman, Vice President of Product Management and Licensing for Bally
Technologies. “We can’t wait to see the response to a game that captures
the best of such a universally loved show, enhances it with the latest
bonus features, and offers it to fans and newcomers alike. Pawn Stars’
global popularity is important, too, as we make this game available to
our worldwide customer base.”
Viewers have gotten to know the Harrison family-owned pawn business –
run by son Rick, grandfather Richard (Old Man), grandson Corey, and
Corey’s loveable sidekick Chumlee – on HISTORY, but they’re not alone.
Millions of viewers in more than 150 countries enjoy the program, which
has been translated into 37 languages and rated as a top cable show in
the United States, Europe, and Latin America. The Gold & Silver Pawn
Shop, where the show is filmed, has become one of the top tourist
destinations in Las Vegas.
“We are excited to see two of the gaming industry’s top names, Bally and
G2, create this game in our likeness,” said Rick Harrison, from
HISTORY’s Pawn Stars. “Because of the stellar job they’ve done on
the Pawn Stars game, we are hoping to gain exposure with an entirely new
audience, while staying connected with our current fans.”
Players begin by choosing their favorite character from the four stars:
Rick, the Old Man, Corey, or Chumlee. They then enter the world of
buying, selling, and negotiating, along the way encountering bonus
opportunities that make them feel like they’re in the show. The
highlighted Negotiation Bonus invites players to pick an item to buy or
sell, then negotiate with the Pawn Stars for credit awards. Free Games,
11 wheel bonus prizes, wilds, pick ’em features, and iDeck interaction
make this game a rewarding new way to experience the popular TV series.
Gregg Giuffria, Chief Executive Officer and President of G2 Game Design,
said, “It was such an amazing experience working on this project with
Bally Technologies. Our entertaining game content, combined with Bally’s
sleek Pro Wheel cabinet and the license for the world-famous Pawn
Stars brand, equals as much fun and excitement as players can find
in any game today.”
The Pawn Stars slot machine license agreement was represented by United
Talent Agency and Attorney Darin Frank.
to for a sneak peek of the game, and see Pawn Stars at Bally
Technologies’ G2E booth no. 1127.
Visit Bally’s G2E
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming
devices, systems and technology solutions worldwide. Bally’s product
line includes reel-spinning slot machines, video slots, wide-area
progressives, interactive and mobile applications, and Class II,
lottery, and central-determination games and platforms. Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook,
About G2 Game Design
G2 Game Design is a third-party game design studio founded by Gregg
Giuffria. G2 is a full-service independent game-design facility with 41
patents, mathematicians, game designers, graphic designers, sound,
branding, and licensing for slots in the casino gaming industry. Learn
more by visiting g2gamedesign.com, or call 702-255-7774.
HISTORY® is the leading destination for factual entertainment, including
award-winning original series and specials that connect viewers with
history in an informative, immersive and entertaining manner across
multiple platforms. The network’s all-original programming slate,
including scripted event programming, features a litany of hits
including American Pickers®, American Restoration™, Ax Men™, Ice Road
Truckers®, Pawn Stars®, Swamp People® and Top Shot® as well as epic
mini-series and specials such as the Emmy® Award-winning Gettysburg,
America The Story of Us, Hatfields & McCoys, Vietnam in HD and 102
Minutes That Changed America. The HISTORY website is the leading online
resource for all things history, and in 2011, the United States Library
of Congress selected HISTORY’s Civil War 150 site for inclusion in the
historic collection of Internet materials related to the American Civil
War sesquicentennial. www.history.com
This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
Pawn Stars − ©2012 A&E Television Networks, LLC. All rights reserved.
Pawn Stars, HISTORY, the “H” and their associated logos are trademarks
of A&E Television Networks, LLC. Gold & Silver and its associated logos
are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved.
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