LAS VEGAS--(BUSINESS WIRE)--Bally
Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
casino-management, interactive applications, and networked and
server-based systems for the global gaming industry, today announced
that the Eldorado
Hotel Casino has implemented Bally’s award-winning iVIEW
DM and Elite
Bonusing Suite (EBS) solutions to engage and excite patrons at its
Reno, Nev., property.
The Eldorado is using iVIEW DM with the Elite Bonusing Suite to enable
interactive, floor-wide player-bonusing applications such as U-Spin
Bonusing™, Lucky Match Bonusing™, Dynamic Random Bonusing™, DM
Tournaments™, and Virtual Racing™ events.
The Eldorado is hosting daily Virtual Racing events in which each player
chooses a horse to wager on and watches the race unfold on the in-game
screen and overhead CoolSign®-managed
media displays. Additionally, the casino introduced multi-tiered bonus
wheel promotions on multiple manufacturers’ games for thrilling new ways
to win.
“Since the field trial began, the iVIEW DM machines have experienced a
40 percent increase in play,” said Rob Mouchou, Vice President of Casino
Operations at the Eldorado Casino Reno. “The promotions have been very
successful and we believe that will continue. Our players have had a
great time with events like Virtual Racing. You can feel the excitement
on the floor and that differentiates us from the competition.”
Mouchou added, “U-Spin Bonusing has added a new element to our casino
floor. Being the first casino in Nevada to feature the excitement of
Bally’s Elite Bonusing Suite solutions helps us stand out. We’re
confident Bally’s technology will continue to help us build player
loyalty.”
The Eldorado plans to add additional features for players over the next
few months.
“We are very proud the Eldorado Hotel Casino has implemented our
trailblazing iVIEW DM and Elite Bonusing Suite systems solutions,” said
Bally Technologies’ President and Chief Operating Officer Ramesh
Srinivasan. “It is especially exciting that casino patrons can
experience the fun and excitement of events like Virtual Racing and
U-Spin Bonusing that offer second ways to win and increased anticipation
during game play.”
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming
devices, systems and technology solutions worldwide. Bally’s product
line includes reel-spinning slot machines, video slots, wide-area
progressives, interactive and mobile applications, and Class II,
lottery, and central-determination games and platforms. Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Senior Director, Marketing & Corporate
Communications, at 702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook,
Twitter,
YouTube
and LinkedIn.
This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
