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Bally Technologies Launches Support for Nevada Childhood Cancer Foundation at 9 a.m. January 28 on FOX5’s MORE Las Vegas Celebrity and Entertainment Show

Pawn Stars™ slot machine to debut on Bally’s MORE Celebrity Spin Zone

Category:

Thursday, January 24, 2013 1:01 pm PST

Dateline:

LAS VEGAS

Public Company Information:

NYSE:
BYI
"We will continue this mission by working with the Nevada Childhood Cancer Foundation. Children are our most precious gift, and we want to do all we can to support organizations like NCCF that provide hope and help during the journey with cancer."

LAS VEGAS--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, casino-management, interactive applications, and networked and server-based systems for the global gaming industry, announced it will support Nevada Childhood Cancer Foundation (NCCF). To raise awareness and funds for the local non-profit organization, Bally’s hit Pawn Stars™ slot machine will be on the redesigned KVVU FOX5 MORE show “Celebrity Spin Zone” starting Jan. 28 on MORE’s 9 a.m. broadcast.

“Bally Technologies is committed to supporting cancer causes in the Las Vegas community,” said Bally Technologies’ Senior Vice President of Operations and Human Resources Gary Kapral. “We will continue this mission by working with the Nevada Childhood Cancer Foundation. Children are our most precious gift, and we want to do all we can to support organizations like NCCF that provide hope and help during the journey with cancer.”

NCCF provides financial, social, emotional, educational, and psychological support services and programs to families of all children diagnosed with life-threatening or critical illnesses including cancer, HIV/AIDS, and immunologic diseases. One of NCCF’s key programs, The Caring Place, provides no-cost programs and services for children and adults in treatment for, or recovering from, cancer, as well as provides support programs for patients’ families, friends, and caregivers.

“We are thrilled Bally Technologies has selected our organization as the beneficiary of the Celebrity Spin Zone,” said Jeffrey Gordon, President and Chief Executive Officer of NCCF. “This will help us continue to positively impact this community with ongoing support programs and educational forums for children, adults, and family members impacted by cancer and other life-threatening illnesses.”

Each day, during the MORE broadcasts, a celebrity guest on the show will step into the Celebrity Spin Zone and play a Bally Technologies slot machine. Bally will donate whatever amount is won to NCCF. The segment airs live weekdays at 9 a.m. and 6:30 p.m.

Bally first teamed up with KVVU FOX5 Las Vegas in 2009 when the Las Vegas-based slot manufacturing giant spotlighted its award-winning Cash Spin™ slot machine in the MORE show’s Celebrity Spin Zone. Since then, more than $330,000 has been raised for charity on the show, as a host of celebrities have played a handful of different Bally Technologies games featured on the set. Among the visitors to the Celebrity Spin Zone have been Tito Jackson, Jermaine Jackson, and Marlon Jackson, of the Jackson 5, comedians Joan Rivers and Martin Short, boxer Evander Holyfield, Playboy Playmate Holly Madison, and former Las Vegas Mayor Oscar Goodman.

Bally’s Pawn Stars video slot hits casino floors this month. The game is based on HISTORY®’s smash hit television series about the family-owned Gold & Silver Pawn Shop on the Las Vegas Strip, and features the show’s main characters, shop owners and employees Rick Harrison, grandfather Richard (Old Man), grandson Corey, and Corey’s loveable sidekick Chumlee. The game begins when a player chooses their favorite character from the show. With its giant wheel, free games, 11 wheel-bonus prizes, wilds, pick-‘em features, and iDeck™ interaction, this game promises to be as popular as the show itself.

Millions of viewers in more than 150 countries enjoy the program, which has been translated into 37 languages and rated as a top cable show in the United States, Europe, and Latin America. The Gold & Silver Pawn Shop, where the show is filmed, has become one of the top tourist destinations in Las Vegas.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates, and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, interactive and mobile applications, and Class II, lottery, and central-determination games and platforms. Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. For more information, please contact Laura Olson-Reyes, Senior Director, Marketing & Corporate Communications, at 702-584-7742, or visit http://www.ballytech.com. Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.

About the Nevada Childhood Cancer Foundation

A local non-profit organization providing services in Southern Nevada since 1993, the Nevada Childhood Cancer Foundation (NCCF) provides social, emotional, educational, and psychological support services and programs to families of all children diagnosed with life threatening or critical illnesses such as cancer, HIV/AIDS, sickle cell, hemophilia, renal disorders, and immunologic diseases. The organization also provides healing arts and wellness programs to adults touched by cancer and to chronically ill children and their caregivers. For more information please visit http://www.nvccf.org/ or call 702.735.8434.

About FOX5’s MORE Show

MORE is produced by KVVU FOX5 in Las Vegas. The Emmy®-nominated entertainment television broadcast is hosted by Monica Jackson, Jason Feinberg, Rachel Smith, and Sean McAllister. MORE covers the most important entertainment events in Las Vegas and around the globe and continues to be on top of the entertainment scene with live reports from Las Vegas, Hollywood and anywhere entertainment news is breaking. On September 12, 2006, MORE debuted making television history as Las Vegas’ first local, live, daytime talk and entertainment show produced by and inside a local television station. Since the show’s debut, ratings have soared often placing MORE ahead of such national juggernauts as “The Today Show,” “Live with Regis and Kelly,” and “Oprah.” On September 14, 2009, FOX5 launched a second MORE show. MORE airs weekdays at 9 a.m. and MORE Access is on weeknights at 6:30 p.m. only on FOX5.

About KVVU FOX5

KVVU FOX5 TV is owned by Meredith, one of the nation's leading media and marketing companies with businesses centering on magazine and book publishing, television broadcasting, integrated marketing and interactive media. The Meredith National Media Group features 23 subscription magazines – including Better Homes and Gardens, Family Circle, Ladies' Home Journal, MORE, Parents, Fitness, and American Baby – and approximately 150 special interest publications. Meredith owns 12 television stations, including properties in top-25 markets such as Atlanta, Phoenix, and Portland. For more information, please visit http://www.fox5vegas.com/index.html.

Pawn Stars − ©2013 A&E Television Networks, LLC. All rights reserved. Pawn Stars, HISTORY, the “H” and their associated logos are trademarks of A&E Television Networks, LLC. Gold & Silver and its associated logos are trademarks of Gold & Silver Coin Shop, Inc. All rights reserved.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

– BALLY TECHNOLOGIES, INC. –

Multimedia Files:

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Celebrities will play Bally Technologies' Pawn Stars video slot game for charity on FOX5 Las Vegas. (Photo: Business Wire)
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Bally Technologies' Senior Vice President of Operations and Human Resources Gary Kapral. (Photo: Business Wire)
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Contact:

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Senior Director, Marketing & Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Treasury and Investor Relations
mcarlotti@ballytech.com
Mike Trask, 702-584-7451
Mobile: 702-330-6679
Corporate Communications Manager
MTrask@ballytech.com

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