LAS VEGAS--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
and casino-management systems for the global gaming industry, today
announced a new contract to provide a comprehensive slot accounting,
player-tracking, and marketing system solution for the opening of the
new Sheraton Puerto Rico Convention Center Hotel & Casino this November
in San Juan.
After a highly competitive and exhaustive evaluation process, Bally was
selected to provide a complete solution for the new casino’s high-speed
Ethernet-based casino floor. Bally’s solution includes its new Microsoft
Windows Version 11.0 of its powerful slot accounting and player-tracking
system; 465 iVIEW displays; a full suite of marketing, promotions, and
customer-relationship solutions including Bally Power Bonusing™; Bally’s
award-winning Business Intelligence Solutions; TableView real-time table
rating and player-tracking system; and the new Download Configuration
Manager, a server application that allows casino operators to view,
examine, and manage their floor configuration from a central location.
“We considered a number of factors when selecting our systems partner,
and we ultimately chose Bally because of their outstanding reputation
for customer support and their broad portfolio of marketing and
promotions solutions,” said Robin Powell, Principal of Talisman Group,
the consulting firm developing and executing the concept and
installation of the casino for Interlink Group, the managing partner at
the Sheraton Puerto Rico Convention Center Hotel & Casino.
“As a new casino competing in a well-established and sophisticated
gaming market, it is important that we have an arsenal of powerful,
player-centric marketing tools to attract, reward, and retain players,
and Bally’s solutions are absolutely the most exciting and
comprehensive,” Powell said. “Bally’s long-standing commitment to
Systems is unmatched in the gaming industry.”
“We are honored to provide the Sheraton Puerto Rico with Bally’s new
Windows-based systems solution which delivers flexibility, easy
maintainability, and scalability for a growing gaming operation,” said
Ramesh Srinivasan, Executive Vice President of Bally Systems. “Bally’s
new Windows-based version of our time-proven SDS system solution,
combined with our integrated and cutting-edge marketing, promotions, and
rewards tools, gives customers an array of technology and marketing
solutions designed to drive cost efficiencies and generate additional
revenue.”
About Sheraton Puerto Rico Convention Center
Hotel & Casino
The Sheraton Puerto Rico Convention Center Hotel & Casino is located
amidst the Puerto Rico Convention Center District facing the Bay of San
Juan. The facility features a 500-room hotel resort, 35,000 square-foot
conference center, five restaurants, and a casino that will open with
more than 450 slot machines and 16 table games. For more information,
please contact Willie Chin, Director of Sales & Marketing, at
787-993-3500 or visit http://www.starwoodhotels.com.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally’s product line
includes reel-spinning slot machines, video slots, wide-area
progressives, and Class II, lottery and central determination games and
platforms. As the world’s No. 1 gaming systems company, Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. The Company also owns and
operates Rainbow Casino in Vicksburg, Miss. For more information, please
contact Laura Olson-Reyes, Director of Corporate Communications, at
702-584-7742, or visit http://www.ballytech.com.
This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
