LAS VEGAS--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
casino management systems and networked solutions for the global gaming
industry, today announced that Grosvenor Casinos, one of Europe’s
leading gaming operators, has selected a full suite of Bally systems
solutions for the Networked Floor of the Future at its Grosvenor Casino
in Birmingham, England.
Grosvenor Casinos will install Bally’s iVIEW player communication
interface network for all of the casino’s gaming machines and create a
unique gaming experience across a high-speed floor network through
Bally’s system games and bonusing technologies.
Bally will install a complete slot management solution that includes a
ticket-in/ticket-out system; slot accounting and reporting system;
player-tracking system; and comprehensive bonusing system. The casino
will use Bally’s iVIEW interactive displays for player marketing and
promotions, and further enhance its promotions program through Bally
Power Coupon™, which enables casino patrons to insert promotional
coupons directly into the bill validator, ensuring that the credits are
used for play rather than being cashed out.
Grosvenor Casinos also chose Bally’s new TableView™ real-time table
rating and player tracking solution to replace their existing manual
rating process with the ease, speed, and simplicity of electronic
automation. TableView will allow the casino to track, rate, and reward
their table-game players the same way they do slot players.
“We’re excited to install these products as part of our customer rewards
program for players,” said Ian Burke, Chief Executive Officer of the
Rank Group Plc. “The world-leading Bally system should enable us to
offer the most cutting-edge promotions which will provide additional
benefits to our most loyal customers and will help us to gain a greater
understanding of customer preferences and playing patterns.”
Ramesh Srinivasan, Executive Vice President, Bally Systems, said, “We
are honored by Grosvenor Casinos’ confidence in Bally systems and look
forward to developing this relationship further as we implement
technology that will help drive player loyalty and generate additional
revenue for the casino. This partnership reflects Bally’s continued
growth in the international market and the power and flexibility of our
systems technology to provide the most advanced solutions for today’s
and tomorrow’s networked floor.”
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates and distributes advanced gaming devices,
systems and technology solutions worldwide. Bally’s product line
includes reel-spinning slot machines, video slots, wide-area
progressives, and Class II, lottery and central determination games and
platforms. As the world’s No. 1 gaming systems company, Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. The Company also owns and
operates Rainbow Casino in Vicksburg, Miss. For more information, please
contact Laura Olson-Reyes, Director of Corporate Communications, at
702-584-7742, or visit www.ballytech.com.
About Grosvenor Casinos
Grosvenor Casinos is the UK’s number-one casino business. The business
is headquartered in Maidenhead, England and operates casinos under the
Grosvenor Casinos and G Casinos brands in England and Wales, and also
operates two casinos in Belgium. Grosvenor Casinos is distributed online
by Blue Square.
This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
