LAS VEGAS--(BUSINESS WIRE)--Bally
Technologies, Inc. (NYSE: BYI), a leader in slots, video machines,
casino-management, interactive applications, and networked systems for
the global gaming industry, today announced that it will exhibit a large
selection of innovative gaming solutions at the International Casino
Exhibition (ICE) in London, England Jan. 24-26 at the Earl’s Court
Exhibition Centre. The ICE show occurs in the same month as Bally
celebrates its 80-year anniversary and eight decades of innovation.
For the first time, Bally will highlight its new Bally
Interactive division and a suite of Internet games − interactive
versions of popular Bally land-based games that offer enhanced bonusing,
proven play mechanics, and progressives delivered via Bally’s Remote
Gaming Server. Bally Interactive enables traditional casino operators to
augment their land-based casino gaming with both mobile and online
play-for-free and wager-based games.
“This is one of the most exciting times in our 80-year history of
innovation as we plan to unveil and spotlight Bally Interactive and what
we can do with our deep library of proven casino-gaming content and
popular licensed brands in the mobile, Internet, and social-media
space,” said Richard M. Haddrill, Bally’s Chief Executive Officer. “Our
cloud-based mobile
solutions, combined with our Remote Gaming Server for delivering
Internet games, enable our customers to digitally deliver our phenomenal
games and content onto nearly any multimedia-capable device.”
In addition to the new Bally Interactive solutions, the Company will
exhibit nearly 60 unique game titles, as well as a wide array of
cutting-edge systems technologies, in its stand #3540 at Europe’s
premier gaming exhibition. New games that are expected to draw a crowd
are world-class licensed branded games Michael Jackson King of Pop™,
GREASE™, and a video-slot adaptation of the arcade favorite SKEE-BALL®.
“We are extremely excited to showcase our new world-class licensed
brands for the very first time in Europe,” said Bally Technologies’ Vice
President and Managing Director of Europe, Middle East, and Africa Marco
Herrera. “Attendees will experience the innovation with our new
compelling game content, trailblazing play mechanics, and floor-wide
bonusing applications that deliver an incomparable entertaining
experience across the casino floor on games from any manufacturer.”
WORLD-CLASS BRANDS, ARCADE-STYLE BONUS PLAY
Taking center stage is Michael Jackson King of Pop, which features one
of the most widely beloved and influential artists of all time in an
exciting, music-filled game on Bally’s new Pro Series™ V22/32 cabinet
with the custom, Pro surround-sound chair. Offering everything from
mystery wilds bonuses and free games bonus events and featuring hit
songs Bad, Beat It, Billie Jean, Dirty Diana, and Smooth
Criminal, this game is highlighted by a U-Spin™ Platinum Record
Bonus and video clips showcasing the performer. Michael Jackson is
represented exclusively for licensing by the Bravado International Group.
Inspired by Paramount Pictures’ 1978 American musical film about two
love-struck teens in a 1950s high school, GREASE is Bally’s first
double-play game, featuring two, 25-line games – enabling the player to
play two games at once. GREASE also fully utilizes Bally’s iDeck™
touch-screen button deck in the “Dance Off” Free Games feature in which
players “dance” on the iDeck to win additional free games or credits,
and in the “How Cool Are You?” bonus in which the player selects from
one of four cars on the iDeck and the car moves up the ladder; the
winning character indicates the player’s “coolness” factor and awards
one of the four progressive jackpots or credit values.
For its Pro Upright and Slant core for-sale video cabinets, Bally will
showcase more than a dozen new game titles, including the award-winning
Fish’n for Loot™, named “Best Slot Product” at the recent Global Gaming
Expo and featuring the iDeck, which won “Best Productivity-Enhancement
Technology” in the 2011 Gaming & Technology Awards, as an arcade-like
player input device. This exciting new game, along with another similar
game called Total Blast™, introduces Bally’s U-Shoot™ virtual shooting
gallery bonus-game play mechanic in which the player touches the iDeck
to create weapons for “shooting” at targets on the main game screens.
TRAILBLAZING NEW PLAY MECHANICS
Bally brings the arcade favorite SKEE-BALL® game to casinos on its Pro
V32 cabinet. The game includes a bonus feature in which players touch
and slide to throw the SKEE-BALL®, winning “tickets” that enable them to
“Pick a Prize” on the game that reveals credit awards. There will be
several Pro V32 games featured at ICE, including All That Jazz™, which
has a revolutionary iDeck feature called U-Play™, in which players touch
and play virtual piano keys.
For the award-winning Pro Curve cabinet, featuring the industry’s only
curved LCD to emulate spinning reels on a video slot, ICE visitors will
see a variety of titles, including Playboy Playmate Party, Moon
Goddess™, Midnight Diamonds™, Break The Ice™, and Money Works™. Included
in the Curve lineup are several new play mechanics such as Big Bang Free
Games™, Rolling Wilds™, and Breakthrough Free Games™.
SYSTEMS FOR EVERY MARKET
Bally’s extensive systems and server-based solution showcase will
feature the Company’s full suite
of casino and slot-management systems – SDS™, CMP™, and MultiConnect
for every size of casino. Featured prominently in Bally’s 2012 ICE
exhibit will be:
iVIEW
Display Manager™ (DM), an interactive communication tool used by
players and controlled by the gaming operator. This picture-in-picture
style player-user-interface is backward compatible on any gaming device
with a touch-screen display, and provides a way for casino operators to
present self-service player-account access, marketing messages, and
secondary bonus games on the main game screen – without interrupting
play.
CREATING THE FLOOR-WIDE PLAYER EXPERIENCE
Another ICE highlight will be Bally’s Elite
Bonusing Suite (EBS), which, when combined with the iVIEW and iVIEW
DM player-user-interfaces, adds dramatic new levels of excitement and
anticipation to the slot-play experience. The EBS applications deliver
floor-wide, interactive promotions, second-chance-to-win events, and the
ability for players to earn valuable rewards, all without interrupting
play on the base game.
Through an interface with the Bally player-tracking system, the EBS apps
enable casinos to personalize their promotions by creating targeted
bonuses and rewards based on club level, real-time wager habits,
birthdays and anniversaries, and other player attributes.
These interactive solutions enable players to spin wheels, select and
root for their favorite contest-driven car or horse, get instant rewards
on their birthday, and participate in instant floor-wide slot
tournaments.
About Bally Technologies, Inc.
With a history dating back to 1932, Las Vegas-based Bally Technologies
designs, manufactures, operates, and distributes advanced gaming
devices, systems and technology solutions worldwide. Bally’s product
line includes reel-spinning slot machines, video slots, wide-area
progressives, interactive and mobile applications, and Class II,
lottery, and central-determination games and platforms. Bally also
offers an array of casino management, slot accounting, bonusing,
cashless and table management solutions. For more information, please
contact Laura Olson-Reyes, Director of Corporate Communications, at
702-584-7742, or visit http://www.ballytech.com.
Connect with Bally on Facebook,
Twitter,
YouTube
and LinkedIn.
This news release may contain “forward-looking” statements within the
meaning of the Securities Act of 1933, as amended, and is subject to the
safe harbor created thereby. Such information involves important risks
and uncertainties that could significantly affect the results in the
future and, accordingly, such results may differ from those expressed in
any forward-looking statements. Future operating results may be
adversely affected as a result of a number of risks that are detailed
from time to time in the Company’s filings with the Securities and
Exchange Commission. The Company undertakes no obligation to update the
information in this press release and represents that the information is
only valid as of today’s date.
– BALLY TECHNOLOGIES, INC. –
Michael Jackson − ©2012 Triumph International, Inc. under license from
Bravado Merchandising. All rights reserved. GREASE − ©2012 Paramount
Pictures. All Rights Reserved. Playboy − ©2012 Playboy. PLAYBOY,
BUNNIES, Rabbit Head Design, and PLAYMATE, are marks of Playboy and
under license by Bally Gaming, Inc. SKEE-BALL® − ©2012 SKEE-BALL®, Inc.
& ® All Rights Reserved. Used Under Authorization.
Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50135893&lang=en
